Youth Jobs Connect

Creative Director / Writer / Director / Producer / Editor / Animator / Sound Engineer

 

In reaction to COVID-19 and systemic racial injustices

 

Youth Jobs Connect was born out of a desire to help young people who were getting pushed out of the workforce. As a Founding Member and Creative Director, I created YJC’s brand identity, drove creative strategy, and produced all content from ideation to publication for funding campaigns, virtual events, and our in-development YouthxJobs platform.

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First, we needed to research and understand the story.

Instagram became a place for communicating what was happening in our country and what people could do about it. I researched, wrote and designed a swipe series to tell the story.

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Then, we figured out how we could help

and I brought it to life through film.

Cutdown

My Roles

  • Created a purpose-driven non-profit entity to build a better infrastructure for Youth Employment Programs facing defunding.

  • Led writing of brand heart and designed brand identity.

  • Conducted national youth employment research to launch social media campaign using Adobe Illustrator.

  • Self-taught in Adobe After Effects to launch YJC via film with a budget of $50. Wrote script, recorded audio, sourced assets, selected music, edited picture and animated graphics.

  • Created and taught a 23-video Audio 101 course to high school students, then directed them through Zoom voiceover sessions using Adobe Audition and microphones.

  • Created all marketing content for The Future of Youth Employment launch in collaboration with U.S. Department of Labor leaders, convening 300 people from CEO’s to youth from the youth employment ecosystem.

  • Leading creative development of YouthxJobs platform.